THE PROJECT
dam Moore Photography is a fictional wedding photographer brand that I created as a personal project. Being a male photographer in the female dominant wedding industry meant that it was important to have a masculine identity that still appealed to and resonated with women. The color palette was inspired by neutral colors found in nature. Adam loves nature and shooting photos outdoors, so he needed a brand that embodied that interest as well as his passion for wedding photography.


BRAND INSPIRATION BOARD

Inspiration board - Samantha Madeo Graphic Design

KITCHENMAXWELL FOX / SO IT GOES / RRWEDDING, TREES, WOOD / succulent /
Chevron: FRANK STELLA: BLACK SERIES, LITHOGRAPH 1967

 

FINAL BRAND STYLING

AM_Brand-Guide.jpg