It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.
Let’s jump into this week’s moodboard! This week’s board is graceful and lively. The soft neutrals paired with pale pinks and greens create a gentle, flowing feel. Muted greens communicate growth and freshness. Overall this palette feels calming and simple, it would work really well for a photographer or florist.
The traits I wanted to convey with this moodboard: grace, attention to detail, and calm.
What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!