Moodboard Monday: Moody & Bold

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is moody and bold. The deep purples convey the feeling of passion and luxury. The lighter shades of purple balance the dark to keep it from feeling too heavy. The contrast of the bright white and dark purple create a dramatic mood that feels mysterious and interesting.

12-3-Moody.jpg

The kind of brand or business I envision using this moodboard: This moodboard would be perfect for a brand that is luxurious and focused -- an upscale interior designer or an event planner.

The feelings I wanted to evoke in this moodboard: upscale, mystery, and calming

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

Moodboard Monday: Daring & Bold

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is daring, bold, and luxurious. The black and white color palette create high contrast and pair with a bright coral pink to add a dramatic pop. This is palette feels high energy and would work well for a high end brand that wants to be simple and distinctive.

10-28-Moodboard

The kind of brand or business I envision using this moodboard: I can see this board working perfectly for a makeup brand or maybe a party planner.

The feelings I wanted to evoke in this moodboard: luxurious, high end, and energetic

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you! Learn more about how we can work together here.

Moodboard Monday: Modern & Relaxed

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board makes me think of a trendy juice bar or cafe. It feels very modern and open, with a touch of texture to add some personality. The cool, simple color palette creates a relaxing mood and the green keeps it lively and fresh.

Moodboard-relaxed-modern

The kind of brand or business I envision using this moodboard: This palette would be perfect for an organic smoothie shop or a life coach who wants her clients to feel a sense of calm and ease when visiting her website.

The feelings I wanted to evoke in this moodboard: calm, relaxed, and invigorated

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

Moodboard Monday: Chic & Whimsical

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is inspired by my upcoming trip to Palm Springs. I’ve never been, but I love the colors and textures that I’ve seen in photos. To me this feels charming, chic, and a little bit whimsical.

9-10-whimsical.jpg

The kind of brand or business I envision using this moodboard: I can see this board being perfect for a travel agent, it’s fun and bright, and would work well with lots of photography. It’s light, easy mood is perfect for a travel agent who wants to make planning a trip fun, simple, and stress free.

The feelings I wanted to evoke in this moodboard: fun, light, and cheerful

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you! Learn more about how we can work together!

Moodboard Monday: Focused & Graceful

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is focused and graceful. It has a very clean and minimal feel, and the browns bring in some warmth. The dark blues and bright white have a dramatic contrast that create a luxurious feel.

8-27-Focused.jpg

The kind of brand or business I envision using this moodboard: This board would be great for a boutique hotel. I can see it having a very high end feel while still being welcoming and approachable.

The feelings I wanted to evoke in this moodboard: focus, high end, and elegant.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!