It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.
This week’s moodboard is inspired by the 2018 Pantone of the Year, Ultra Violet. This board feels creative and sophisticated. It would also work well with a brand that is thoughtful and spiritual.
The kind of brand or business I envision using this moodboard: This board would be great for a creative, imaginative business like a wedding planner or photographer. The purples give this brand a bold, creative pop while keeping a sense of softness too.
The feelings I wanted to evoke in this moodboard: Optimism, creativity, and sophistication.
What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!
And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for 2018 and would love to meet you!