How to create a color palette for your brand (plus five palettes you can steal!)

August 6, 2018 Samantha Madeo

Choosing a color palette is one of the best ways to convey the mood of your brand and create an experience for your customers. Building a cohesive color palette can be overwhelming because there are so many directions you can go. Before choosing your color palette, it’s important to define your brand’s personality so that you can choose colors that represent it well. In this post, I’m going to walk you through the steps I follow when creating color palettes for clients.

Holcomb Weddings & Events

August 23, 2016 Samantha Madeo

I am so excited to reveal the new Holcomb Weddings & Events brand! Working with Callie has been amazing. Being in the wedding industry, Callie sees a lot of trends and wanted something very classic and elegant in her brand refresh. We chose a natural color palette with a pop of gold.

Clarity on Fire

August 6, 2015 Samantha Madeo

I am so excited about this new project I've been working on for Clarity on Fire: Passion, Inspiration & Coaching. Rachel and Kristen are incredibly talented coaches and have helped me grow so much over the past year.

Samantha Madeo Graphic Design

June 4, 2015 Samantha Madeo

After years of designing my personal logo over and over again, and never being quite satisfied, I've decided to finally go through the entire branding process with myself and create a brand that reflects my style as a designer. I am inspired by soft, neutral colors, comfy and warm settings, and beautiful outdoor landscapes. I love experimenting and working with new design trends, and as I continue to evolve as a designer, I aim to keep this simple design aesthetic in mind with all projects that I work on.