Moodboard Monday: Chic & Whimsical

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is inspired by my upcoming trip to Palm Springs. I’ve never been, but I love the colors and textures that I’ve seen in photos. To me this feels charming, chic, and a little bit whimsical.

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The kind of brand or business I envision using this moodboard: I can see this board being perfect for a travel agent, it’s fun and bright, and would work well with lots of photography. It’s light, easy mood is perfect for a travel agent who wants to make planning a trip fun, simple, and stress free.

The feelings I wanted to evoke in this moodboard: fun, light, and cheerful

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you! Learn more about how we can work together!

Moodboard Monday: Focused & Graceful

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is focused and graceful. It has a very clean and minimal feel, and the browns bring in some warmth. The dark blues and bright white have a dramatic contrast that create a luxurious feel.

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The kind of brand or business I envision using this moodboard: This board would be great for a boutique hotel. I can see it having a very high end feel while still being welcoming and approachable.

The feelings I wanted to evoke in this moodboard: focus, high end, and elegant.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!

 

Moodboard Monday: Modern & Welcoming

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is warm and modern. The clean palette is minimal and the warm mustard yellow brings in a rich pop of color. This would work well for a brand that is cozy and welcoming, and still very clean and modern.

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The kind of brand or business I envision using this moodboard: This board would be great for a comfy, casual clothing boutique. I can see a boutique with lots of plants and unique items for sale.

The feelings I wanted to evoke in this moodboard: comfortable, cozy, approachable, and warm

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!

Moodboard Monday: Playful & Bright

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is bright, fun, and full of energy. It feels airy and the bright colors give it a playful vibe. This palette would be great for a brand that is fun and friendly, while still feeling polished and clean as the bright colors are balanced with open white space.

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The kind of brand or business I envision using this moodboard: I could see this board working great for a fun event planning business.

The feelings I wanted to evoke in this moodboard: friendly, inspiring, and sociable.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!

Moodboard Monday: Light & Easygoing

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is light, calm, and soothing. It’s inspired by a beachy summer day, the muted pastels create an easy neutral palette that feels soft but still grounded by the darker shades.

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The kind of brand or business I envision using this moodboard: This board would be great for a beachy summer brand, maybe a company selling swimwear or sunglasses. It would also be great for a spa or any brand that wants to create a sense of calm and ease.

The feelings I wanted to evoke in this moodboard: soothing, calm, and easygoing.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!