Moodboard Monday: Light & Easygoing

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is light, calm, and soothing. It’s inspired by a beachy summer day, the muted pastels create an easy neutral palette that feels soft but still grounded by the darker shades.

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The kind of brand or business I envision using this moodboard: This board would be great for a beachy summer brand, maybe a company selling swimwear or sunglasses. It would also be great for a spa or any brand that wants to create a sense of calm and ease.

The feelings I wanted to evoke in this moodboard: soothing, calm, and easygoing.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!

Moodboard Monday: Modern & Refined

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is modern and refined. The minimal color palette creates a simple, clean feel. The pop of green stands out against a black and white palette and copper gives the board a feel of sophistication.

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The kind of brand or business I envision using this moodboard: I imagine this board being perfect for a trendy cocktail bar. I can picture the modern, sleek decor and the fancy, specialty cocktails.

The feelings I wanted to evoke in this moodboard: sophisticated, calm, and confident.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!

Moodboard Monday: Confident & Engaging

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is confident and engaging. It’s mix of neutral earthtones say stability and simplicity, while the pop of cobalt blue brings energy and provides a feeling of confidence.

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The kind of brand or business I envision using this moodboard: This board would be perfect for a brand that wants to convey the feeling of being grounded and having a cool, calm confidence. It’s a brand that is a bit more on the serious or formal side, but not at all stuffy or unapproachable.

The feelings I wanted to evoke in this moodboard: confidence, trust, and approachability.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!

Moodboard Monday: Warm & Expressive

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is warm and approachable, and would work well for a brand that is creative and expressive. It’s mix between soft and bold gives it a friendly and fun feel.

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The kind of brand or business I envision using this moodboard: I imagine this board working great for a business that is soft and simple but still wants to have a pop of energy.

The feelings I wanted to evoke in this moodboard: warmth, calm, and friendly.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!

Moodboard Monday: Fresh & Energetic

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is simple and fresh, the color palette is perfect for a brand that is light, fun and friendly.

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The kind of brand or business I envision using this moodboard: I imagine this board working great for a juice and smoothie shop. It feels bright and healthy, and I can imagine the piles of fresh fruit and organic ingredients that would be used at this juice shop.

The feelings I wanted to evoke in this moodboard: clean, fresh, and simple.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for April and would love to meet you!