Moodboard Monday: Soft & Approachable

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

This week’s moodboard is soft and understated. The neutral grays and soft pink feel minimal and this color palette would work well for a brand that is creative and has high attention to detail.  

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The kind of brand or business I envision using this moodboard: This board would be perfect for a boutique bedding store. The feel is very soft and minimal, and creates a calm feeling for customers.

The feelings I wanted to evoke in this moodboard: Graceful, soft, lively, and inspiring.

The visual I had in mind while building this: Beautiful warm blankets and fluffy pillows on top of a cozy clean bed. I imagine customers shopping in store or online and having a sense of the quality and attention to detail.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m taking on one new client before the end of November and would love to meet you!

Moodboard Monday: Earthy & Calm

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! We’re halfway through Fall and I’m feeling so inspired by the colors and cozy feelings as it gets colder outside. This moodboard would be perfect for an earthy, practical brand. It feels comfortable and approachable while staying clean and simple.

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The kind of brand or business I envision using this moodboard: A small, local coffee shop.

The feelings I wanted to evoke in this moodboard: Organic, cozy, grounded, and relaxed. This is a laidback coffee shop where the baristas know everyone by name. It has a modern, trendy vibe while still feeling traditional and offering high quality products.

The visual I had in mind while building this: A small coffee shop with handmade mugs and comfy couches. Customers are hanging out with their books and computers, and you can smell the fresh coffee beans and bagels toasting.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m taking on one new client before the end of November and would love to meet you!

Samantha Madeo Graphic Design

After years of designing my personal logo over and over again, and never being quite satisfied, I've decided to finally go through the entire branding process with myself and create a brand that reflects my style as a designer. I am inspired by soft, neutral colors, comfy and warm settings, and beautiful outdoor landscapes. I love experimenting and working with new design trends, and as I continue to evolve as a designer, I aim to keep this simple design aesthetic in mind with all projects that I work on.