Moodboard Monday: Friendly & Practical

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! I’m completely obsessed with this color palette right now, I love the softness and simplicity of it. This board would be perfect for an organic online shop or clothing boutique.

Moodboard Monday: Friendly & Practical

 

The kind of brand or business I envision using this moodboard: I imagine this board working great for a small, local clothing boutique. I imagine this boutique is welcoming and friendly, they sell super soft sweaters and lots of interesting unique stuff.

The feelings I wanted to evoke in this moodboard: warmth, comfort, and ease.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for March 2018 and would love to meet you!

 

Moodboard Monday: Luxurious & Classic

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

The moodboard this week is luxurious and classic. This board makes me think of a high end brand that wants to avoid feeling too trendy, yet still have a touch of lightness and fun.

Luxurious&Classic

The kind of brand or business I envision using this moodboard: I imagine this board working well for an event planning business. The palette is simple and elegant, and feels very classic.

The feelings I wanted to evoke in this moodboard: elegance and trust.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for 2018 and would love to meet you!

 

 

Moodboard Monday: Lively & Optimistic

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

The moodboard this week is lively and personable. This would work well for a simple, clean brand with soft details.

Moodboard Monday: Lively & Optimistic

The kind of brand or business I envision using this moodboard: This board is perfect for a light, welcoming brand such as a floral business or wedding photographer. It’s versatile and could also be great for an inspirational brand such as a coach or creative blogger.

The feelings I wanted to evoke in this moodboard: Optimistic, simple, and friendly.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for 2018 and would love to meet you!

Moodboard Monday: Dramatic & Driven

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

This week’s moodboard is dramatic and bold. The color palette is minimal but very strong, this board would work well for a brand that is distinctive and wants to stand out.

Moodboard Monday: Dramatic & Driven

The kind of brand or business I envision using this moodboard: This board would be great for a straight-forward, strong brand. The dark grays and bright white create high contrast, and the deep red brings lots of energy. I could see this board working for a fashion blog or makeup brand.

The feelings I wanted to evoke in this moodboard: Driven, dramatic, bold, and stong.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for 2018 and would love to meet you!

Moodboard Monday: Sophisticated & Creative

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

This week’s moodboard is inspired by the 2018 Pantone of the Year, Ultra Violet. This board feels creative and sophisticated. It would also work well with a brand that is thoughtful and spiritual.

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The kind of brand or business I envision using this moodboard: This board would be great for a creative, imaginative business like a wedding planner or photographer. The purples give this brand a bold, creative pop while keeping a sense of softness too.

The feelings I wanted to evoke in this moodboard: Optimism, creativity, and sophistication.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for 2018 and would love to meet you!