What product(s) or service(s) does your business offer?
Who is your target market? Describe your ideal client or customer.
Who are your main competitors? (Please provide links to their websites, if available.) What makes you stand out from your competitors? What are you known for? What makes you unique?
What is the exact wording you would like to appear in your logo?
What is the overall message you would like to convey with your brand? How do you want people to feel when they experience your brand?
Brand personality: list 3-5 descriptive keywords that sum up what you want your brand to be. Example: approachable, bold, simple, modern, etc.
What are your personal preferences? List 3-5 websites that you are drawn to. What specifically is it that you are attracted to? The logo? Color? Layout? Be as specific as possible.
Additional thoughts? Please provide any other information you’d like me to know about your business.