Moodboard Monday: Spirited & Peaceful

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is spirited and peaceful. Combining warm and rich earth tones with deep green creates a calming feel. The coral pinks bring a lively pop without being overwhelming. The colors are balanced with a clean white to communicate a minimal, straightforward brand.


What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!