Moodboard Monday: Refined & Modern

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is modern, refined, and feels very high quality. The deep navy blue conveys a strong feeling of trust, while the lighter pink brings in a sense of softness. Watercolor textures also create the soft, delicate mood. This board would be perfect for a creative brand like a wedding planner or even a more serious brand like an accountant that wants to convey a well established brand.

Moodboard Monday | Modern & Refined | Samantha Madeo Design

The traits I wanted to convey with this moodboard: well established, organized, and refined

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you! Check out my services to see how we can work together.


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