Moodboard Monday: Expressive & Fun

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is vibrant, welcoming, and expressive. With this palette, I imagine simple black and white being used with pops of bold bright colors to add visual interest and energy. The bright colors bring the vibrancy without being overwhelming when balanced with lots of white space. This board would be perfect for a creative business or a children’s brand.

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The traits I wanted to convey with this moodboard: youthful, friendly, and fun.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

Moodboard Monday: Positive & Energetic

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is positive and energetic. The bright pop of yellow conveys warmth and inspiration, while the natural wood and greens signify growth and a down to earth feel. This palette would work great for a natural, fresh juice store.

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The traits I wanted to convey with this moodboard: fresh, growth, vibrance, and energy.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

Moodboard Monday: Graceful & Lively

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is graceful and lively. The soft neutrals paired with pale pinks and greens create a gentle, flowing feel. Muted greens communicate growth and freshness. Overall this palette feels calming and simple, it would work really well for a photographer or florist.

Moodboard | color inspiration |  Soft, neutral, light, pink, green, olive | Samantha Madeo design

The traits I wanted to convey with this moodboard: grace, attention to detail, and calm.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

Moodboard Monday: Spirited & Peaceful

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is spirited and peaceful. Combining warm and rich earth tones with deep green creates a calming feel. The coral pinks bring a lively pop without being overwhelming. The colors are balanced with a clean white to communicate a minimal, straightforward brand.

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What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

Moodboard Monday: Moody & Bold

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is moody and bold. The deep purples convey the feeling of passion and luxury. The lighter shades of purple balance the dark to keep it from feeling too heavy. The contrast of the bright white and dark purple create a dramatic mood that feels mysterious and interesting.

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The kind of brand or business I envision using this moodboard: This moodboard would be perfect for a brand that is luxurious and focused -- an upscale interior designer or an event planner.

The feelings I wanted to evoke in this moodboard: upscale, mystery, and calming

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

Moodboard Monday: Chic & Whimsical

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is inspired by my upcoming trip to Palm Springs. I’ve never been, but I love the colors and textures that I’ve seen in photos. To me this feels charming, chic, and a little bit whimsical.

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The kind of brand or business I envision using this moodboard: I can see this board being perfect for a travel agent, it’s fun and bright, and would work well with lots of photography. It’s light, easy mood is perfect for a travel agent who wants to make planning a trip fun, simple, and stress free.

The feelings I wanted to evoke in this moodboard: fun, light, and cheerful

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you! Learn more about how we can work together!