Moodboard Monday: Daring & Bold

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is daring, bold, and luxurious. The black and white color palette create high contrast and pair with a bright coral pink to add a dramatic pop. This is palette feels high energy and would work well for a high end brand that wants to be simple and distinctive.

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The kind of brand or business I envision using this moodboard: I can see this board working perfectly for a makeup brand or maybe a party planner.

The feelings I wanted to evoke in this moodboard: luxurious, high end, and energetic

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you! Learn more about how we can work together here.

Moodboard Monday: Focused & Graceful

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is focused and graceful. It has a very clean and minimal feel, and the browns bring in some warmth. The dark blues and bright white have a dramatic contrast that create a luxurious feel.

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The kind of brand or business I envision using this moodboard: This board would be great for a boutique hotel. I can see it having a very high end feel while still being welcoming and approachable.

The feelings I wanted to evoke in this moodboard: focus, high end, and elegant.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!

 

Moodboard Monday: Lively & Optimistic

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

The moodboard this week is lively and personable. This would work well for a simple, clean brand with soft details.

Moodboard Monday: Lively & Optimistic

The kind of brand or business I envision using this moodboard: This board is perfect for a light, welcoming brand such as a floral business or wedding photographer. It’s versatile and could also be great for an inspirational brand such as a coach or creative blogger.

The feelings I wanted to evoke in this moodboard: Optimistic, simple, and friendly.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for 2018 and would love to meet you!

Moodboard Monday: Earthy & Calm

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! We’re halfway through Fall and I’m feeling so inspired by the colors and cozy feelings as it gets colder outside. This moodboard would be perfect for an earthy, practical brand. It feels comfortable and approachable while staying clean and simple.

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The kind of brand or business I envision using this moodboard: A small, local coffee shop.

The feelings I wanted to evoke in this moodboard: Organic, cozy, grounded, and relaxed. This is a laidback coffee shop where the baristas know everyone by name. It has a modern, trendy vibe while still feeling traditional and offering high quality products.

The visual I had in mind while building this: A small coffee shop with handmade mugs and comfy couches. Customers are hanging out with their books and computers, and you can smell the fresh coffee beans and bagels toasting.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m taking on one new client before the end of November and would love to meet you!