Sparkle Collective Logo | Samantha Madeo Design | Brand design
 

Sparkle Collective is a membership site for high-achievers who want to change the world, but not at the expense of their own lives. Joanna Platt create the Sparkle Collective community for those who want to reconnect to their joy, light, and sparkle inside. She lovingly guides her people through the stages from people-pleasing to “shining”.

Joanna wanted her visual brand to feel radiant, visionary, and grounded. My goal was to create a brand based on these traits. A brand that feels light and simple, while still being impactful and bold.

 

Project Details
branding
brand materials

 
Sparkle Collective brand logo submark design | Samantha madeo design | brand identity design | membership site design
 
Sparkle Collective brand color palette
 
Sparkle Collective brand inspiration moodboard | Samantha madeo design | visual brand identity design
 
Sparkle Collective
Sparkle Collective visual brand design | samantha madeo graphic design
Sparkle Collective brand identity design | samantha madeo graphic design | desktop wallpaper design
 
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Curated Accounting is a bookkeeping and operations firm based near Seattle, Washington. Kelley came to me wanting to create a professional, consistent brand look that she could easily implement. Kelley had a great idea of what she was looking for in her visual identity. She mainly works with creative entrepreneurs, so creating an identity that felt both professional and modern was important.

 

Project Details
branding
social media

 
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Love Story Vibes is a new company that aims to help women bring their favorite romance novels to life. Through programs and courses, Love Story Vibes empowers women to create the love lives they dream of. 

Melissa, the founder of Love Story Vibes, described her new business as being feminine, bold, and adventurous. She was looking for a visual identity that embodied all of these traits. My goal was to design based on these traits and also create a brand that has plenty of space to evolve as Melissa continues to grow her business.

 

Project Details
branding

 
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Rachel and Kristen are the mastermind coaches behind Clarity on Fire. Through coaching they help millennials find their passion and take action to get them unstuck and on their way to creating a life they love. Rachel and Kristen decided they were ready to refresh their brand and wanted a more refined, editorial style to represent them. To achieve this feel, we went with a neutral color palette with pops of gold and coral accents, along with touches of hand lettering.

When Rachel first approached me to help rebrand Clarity on Fire, I was so excited. I loved the opportunity to work with a business I believe in and feel a strong connection to. Rachel and Kristen were ready for a new, polished look to gain trust and boost their business to the next level, which this visual brand helped achieve.

 

Project Details
branding
social media

website

 
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Visit the Clarity on Fire website

 
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Holcomb Weddings & Events is a boutique wedding and event planning company based in Tacoma, Washington. Callie and her team go above and beyond in planning and day of coordination for each of their clients.

Callie came to me because she wanted a new visual identity. She wanted to establish a brand that felt sophisticated and timeless, like the type of events she plans for her clients. To achieve an elevated look and feel, she wanted a logo that felt classic and versatile. Something that would last but not look out of place with a trendy pattern or aesthetic. We decided to stick with a neutral palette and bring pops of color in with photography. Overall, Callie's new brand look helped her to stand out and give her more confidence as she continues to grow and help even more clients plan incredible events.

 

Project Details
branding
build-out
social media

 
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Ha My Specialties - S. Madeo Graphic Design
 

BRAND INSPIRATION

HA My Specialties - S. Madeo Graphic Design
 

LOGO CONCEPTS

Ha My Specialties- S. Madeo graphic design
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Zoeys-SM design

Zoey's Delectable Treats is an all natural, gourmet bakery, just for dogs. Zoey's features homemade treats and dog food blends made with 100% natural, human quality ingredients. The brand and packaging was inspired by natural materials and has a handmade, yet sophisticated feel. 

BRAND INSPIRATION

Zoey's - Samantha Madeo Graphic Design

FINAL BRANDING & PACKAGING

Zoey's Delectable Treats - Samantha Madeo Graphic Design
Zoey's Delectable Treats packaging - Samantha Madeo Graphic Design
Zoey's Delectable Treats - Samantha Madeo Graphic Design
Zoey's packaging - Samantha Madeo Graphic Design
Zoey's Delectable Treats - Samantha Madeo Graphic Design
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