Moodboard Monday: Modern & Refined

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is modern and refined. The minimal color palette creates a simple, clean feel. The pop of green stands out against a black and white palette and copper gives the board a feel of sophistication.


The kind of brand or business I envision using this moodboard: I imagine this board being perfect for a trendy cocktail bar. I can picture the modern, sleek decor and the fancy, specialty cocktails.

The feelings I wanted to evoke in this moodboard: sophisticated, calm, and confident.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!