Investing in a new website is a big deal! While you might make small branding updates every year or so as your business evolves, investing in a professional website design will last years and grow with your business. So, how do you know if you’re ready to invest in a new website? Here are five signs that show it may be time.
1) You don’t love your website
When your ideal client asks for your link to learn more about your services, do you feel confident sending her to your website? Having a website you’re obsessed with and excited to share is possible. And, it can help do a lot of the heavy lifting for you when someone is looking to learn more about you and what you offer.
2) It’s not memorable
Does your website look just like everyone else’s in your industry? Even if you have a similar message and ideal client, your story is unique. If your website is using similar colors, fonts, and images as other coaches in your space, what is making your website memorable to visitors?
3) It’s difficult for someone to find what they are looking for
When your ideal client lands on your site, she expects to quickly find what she is looking for. She’s not going to spend 25 minutes searching for your services or a workshop you’re hosting. Using clear words in your navigation (about, services, blog) and clear calls-to-action is very important and will allow her to easily navigate your site. A web designer can help you prioritize and make sure your most important information is front and center.
4) Your social media, marketing materials, and website don’t match
If you’re constantly creating one-off graphics using different templates or trying new colors and fonts, not only does it take more time, but when your ideal client visits your website and it doesn’t match, it can be confusing. One of the best ways to build trust is with a consistent visual identity throughout your website, marketing materials, and social media.
5) It doesn’t reflect your brand
This can happen when you’ve shifted your business and your current website no longer aligns with your new services or strategy. This is why getting clear on your ideal client and what you offer them before investing in a new website is so important. And when you’ve taken the time to establish a strategic visual brand, making updates becomes much easier.