Moodboard Monday: Light & Easygoing

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is light, calm, and soothing. It’s inspired by a beachy summer day, the muted pastels create an easy neutral palette that feels soft but still grounded by the darker shades.


The kind of brand or business I envision using this moodboard: This board would be great for a beachy summer brand, maybe a company selling swimwear or sunglasses. It would also be great for a spa or any brand that wants to create a sense of calm and ease.

The feelings I wanted to evoke in this moodboard: soothing, calm, and easygoing.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!