Moodboard Monday: Playful & Bright

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is bright, fun, and full of energy. It feels airy and the bright colors give it a playful vibe. This palette would be great for a brand that is fun and friendly, while still feeling polished and clean as the bright colors are balanced with open white space.


The kind of brand or business I envision using this moodboard: I could see this board working great for a fun event planning business.

The feelings I wanted to evoke in this moodboard: friendly, inspiring, and sociable.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!