Moodboard Monday: Modern & Welcoming

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is warm and modern. The clean palette is minimal and the warm mustard yellow brings in a rich pop of color. This would work well for a brand that is cozy and welcoming, and still very clean and modern.


The kind of brand or business I envision using this moodboard: This board would be great for a comfy, casual clothing boutique. I can see a boutique with lots of plants and unique items for sale.

The feelings I wanted to evoke in this moodboard: comfortable, cozy, approachable, and warm

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!