Moodboard Monday: Focused & Graceful

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is focused and graceful. It has a very clean and minimal feel, and the browns bring in some warmth. The dark blues and bright white have a dramatic contrast that create a luxurious feel.


The kind of brand or business I envision using this moodboard: This board would be great for a boutique hotel. I can see it having a very high end feel while still being welcoming and approachable.

The feelings I wanted to evoke in this moodboard: focus, high end, and elegant.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!