It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.
Let’s jump into this week’s moodboard! This board is inspired by my upcoming trip to Palm Springs. I’ve never been, but I love the colors and textures that I’ve seen in photos. To me this feels charming, chic, and a little bit whimsical.
The kind of brand or business I envision using this moodboard: I can see this board being perfect for a travel agent, it’s fun and bright, and would work well with lots of photography. It’s light, easy mood is perfect for a travel agent who wants to make planning a trip fun, simple, and stress free.
The feelings I wanted to evoke in this moodboard: fun, light, and cheerful
What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!
If you want to learn more about creating a visual brand identity that is aligned with your brand traits be sure to grab the Brand Clarity Workbook. The workbook will help you get clear on your brand strategy to create a consistent visual brand that feels on purpose.
Related Posts
his week’s board is graceful and lively. The soft neutrals paired with pale pinks and greens create a gentle, flowing feel…
This week’s board is positive and energetic. The bright pop of yellow conveys warmth and inspiration, while the natural wood and greens signify growth and a down to earth feel…
This board is bright and cheerful. The bright palette is balanced with plenty of white space to keep an open, airy feel. I imagine this being inspiration for a trendy event planning business or a creative marketing agency…
This board is peaceful and easygoing. The soft light blues and tans give the beachy vibe that feels very laid back. I imagine this moodboard being perfect for a boutique hotel near the coast…
This week’s board is stylish, ambitious and a little trendy (am I the only one who didn’t know millennial pink was a real thing?). Light blush pink brings a touch of softness and femininity, and pairing it with darker shades of pink and gray adds strength and sophistication…
This week’s board is vibrant, welcoming, and expressive. With this palette, I imagine simple black and white being used with pops of bold bright colors to add visual interest and energy…
This board is inspired by my upcoming trip to Palm Springs. I’ve never been, but I love the colors and textures that I’ve seen in photos. To me this feels charming, chic…
This board is warm and modern. The clean palette is minimal and the warm mustard yellow brings in a rich pop of color…
This board is bright, fun, and full of energy. It feels airy and the bright colors give it a playful vibe. This palette would be great for a brand that is fun…
This board is light, calm, and soothing. It’s inspired by a beachy summer day, the muted pastels create an easy neutral palette that feels soft but still grounded…
