Moodboard Monday: Chic & Whimsical

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is inspired by my upcoming trip to Palm Springs. I’ve never been, but I love the colors and textures that I’ve seen in photos. To me this feels charming, chic, and a little bit whimsical.


The kind of brand or business I envision using this moodboard: I can see this board being perfect for a travel agent, it’s fun and bright, and would work well with lots of photography. It’s light, easy mood is perfect for a travel agent who wants to make planning a trip fun, simple, and stress free.

The feelings I wanted to evoke in this moodboard: fun, light, and cheerful

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you! Learn more about how we can work together!