Moodboard Monday: Positive & Energetic

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is positive and energetic. The bright pop of yellow conveys warmth and inspiration, while the natural wood and greens signify growth and a down to earth feel. This palette would work great for a natural, fresh juice store.


The traits I wanted to convey with this moodboard: fresh, growth, vibrance, and energy.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!