Moodboard Monday: Cheerful and Lively

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is bright and cheerful. The bright palette is balanced with plenty of white space to keep an open, airy feel. I imagine this being inspiration for a trendy event planning business or a creative marketing agency. 

Bright, vibrant, summer color inspiration | Moodboard | Samantha Madeo Design


The traits I wanted to convey with this moodboard: vibrant, optimistic, and approachable


What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!