Moodboard Monday: Expressive & Fun

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This week’s board is vibrant, welcoming, and expressive. With this palette, I imagine simple black and white being used with pops of bold bright colors to add visual interest and energy. The bright colors bring the vibrancy without being overwhelming when balanced with lots of white space. This board would be perfect for a creative business or a children’s brand.


The traits I wanted to convey with this moodboard: youthful, friendly, and fun.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

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