Moodboard Monday: Moody & Bold

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is moody and bold. The deep purples convey the feeling of passion and luxury. The lighter shades of purple balance the dark to keep it from feeling too heavy. The contrast of the bright white and dark purple create a dramatic mood that feels mysterious and interesting.


The kind of brand or business I envision using this moodboard: This moodboard would be perfect for a brand that is luxurious and focused -- an upscale interior designer or an event planner.

The feelings I wanted to evoke in this moodboard: upscale, mystery, and calming

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!