Moodboard Monday: Modern & Relaxed

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board makes me think of a trendy juice bar or cafe. It feels very modern and open, with a touch of texture to add some personality. The cool, simple color palette creates a relaxing mood and the green keeps it lively and fresh.


The kind of brand or business I envision using this moodboard: This palette would be perfect for an organic smoothie shop or a life coach who wants her clients to feel a sense of calm and ease when visiting her website.

The feelings I wanted to evoke in this moodboard: calm, relaxed, and invigorated

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!