Moodboard Monday: Warm & Expressive

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board is warm and approachable, and would work well for a brand that is creative and expressive. It’s mix between soft and bold gives it a friendly and fun feel.


The kind of brand or business I envision using this moodboard: I imagine this board working great for a business that is soft and simple but still wants to have a pop of energy.

The feelings I wanted to evoke in this moodboard: warmth, calm, and friendly.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients and would love to meet you!