Moodboard Monday: Organic & Neutral

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! This board was inspired by my desire to slow down, and relax a little bit. As I was building this board I was imagining an open, neutral room with lots of natural light and plants.


The kind of brand or business I envision using this moodboard: This board would work great for a brand that is laidback and simple. I could see it working well for an organic brand, or maybe somewhere relaxing and calm, such as a spa.

The feelings I wanted to evoke in this moodboard: calm, natural and simple.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for April and would love to meet you!