Moodboard Monday: Friendly & Practical

It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

Let’s jump into this week’s moodboard! I’m completely obsessed with this color palette right now, I love the softness and simplicity of it. This board would be perfect for an organic online shop or clothing boutique.

Moodboard Monday: Friendly & Practical


The kind of brand or business I envision using this moodboard: I imagine this board working great for a small, local clothing boutique. I imagine this boutique is welcoming and friendly, they sell super soft sweaters and lots of interesting unique stuff.

The feelings I wanted to evoke in this moodboard: warmth, comfort, and ease.

What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!

And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for March 2018 and would love to meet you!