It’s moodboard Monday! Join me here every other Monday to explore a new moodboard, which is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.
The moodboard this week is luxurious and classic. This board makes me think of a high end brand that wants to avoid feeling too trendy, yet still have a touch of lightness and fun.
The kind of brand or business I envision using this moodboard: I imagine this board working well for an event planning business. The palette is simple and elegant, and feels very classic.
The feelings I wanted to evoke in this moodboard: elegance and trust.
What feelings does this bring up for you? What kind of brand could you imagine this moodboard being perfect for? Leave a comment to let me know!
And if you’re ready to start crafting your own brand -- starting with the perfect moodboard -- I’m booking new clients for 2018 and would love to meet you!